In past years, when looking for a certain product or service, you would end up searching through huge phone books and driving around all day to different establishments who have the best options. However, now that technology is integrated into the everyday lives of most people in order to reduce effort and allow more accessibility, consumers have turned to the internet for their shopping needs.

The vast majority of users begin their online endeavors with an internet search; usually multiple in any given online session. On average, about 12 million searches are conducted every month on the web just in the United States.

While these searches can be used to research essentially any subject, a large portion of users utilize the online marketplace for shopping. An estimated 61% of internet users around the globe research products online. About 44% of these online shoppers begin by using a search engine.

In order to capitalize on internet shoppers, companies are turning to search engine optimization (SEO) to generate traffic to their sites rather than print and paid for advertising. By using specific keywords and phrases that pertain to a website’s offerings, professional SEO services packages can help them climb higher on Google’s search results when consumers search for related terms.

Search engine optimization companies are well aware of how much influence search results have on users. It’s extremely far and few between that people look beyond the first page of Google’s search results. If a company can get placed on the first page, they can expect a large surge in traffic.

Rather than paying for and setting up giant billboards or television commercials, search engine optimization companies can offer more exposure at a more reasonable cost. Other forms of marketing are usually obstructive and operate by getting right in the face of potential consumers. Search engine optimization techniques allow companies to be visible for internet users, without hindering their experience.

Consumers appreciate how search engine optimization companies help them find the information they need, adding more incentive for them to use a website’s services.