What is PPC Marketing?
PPC is short for pay per click. It’s a marketing method where a company pays an ad service to be featured at the top of their page, and then every time their link is clicked they pay a small fee to the ad service. Search engines like Google are a great example of this. The top sponsored listings on Google are all paid for by the companies that own them. It may sound counterproductive to have to pay for every click, but generally the item or service being sold brings in a much greater income than the fee that is being paid.
The Importance of Keywords
The art of using SEO (search engine optimization) and keywords is crucial for a PPC marketing campaign. You want to make sure you are using words in your campaign that are highly searched, so that your page will be brought up in results. Tailoring your ads so that they are more likely to pop up will help drive more traffic towards whatever is you’re trying to sell.
You Need a Strong Landing Page
PPC marketing goes beyond the ad space you are paying for. In order to make those payments per click worth your while you are going to need to make sales. This means that you need a strong landing page design that will make people want to purchase your item or service from you. Well-written copy and a design that is easy on the eyes will help to persuade people that your business is legitimate and worth their money.
Get a Good Quality Score
Having a good quality score on Google means that you have a well reviewed site that has a good design. It means that people are happy with what you are providing. It also means that Google with feature you at a higher point for a lower cost, because you are a trustworthy business that people want to see. Selling a good product and treating customers right makes a difference in a PPC marketing campaign.
Pay Attention to Detail
Details matter when it comes to marketing. Whether it’s details like keywords or the layout of your landing page, they all make a difference in the success of your ad campaign. Sometimes even the smallest detail can drive customers away from a sale. If you focus on the details and create a great product and site, you will have PPC campaign success that lasts.