Small businesses of all kinds are taking full advantage of digital media marketing strategies. As customers become more reliant on Internet use (and especially mobile Internet use), companies are constantly coming up with new ways to market their products and services. With the advent of the Internet, marketing has never been easier in that it can reach more consumers than ever before. With more than three billion Internet users around the world, one can see why digital marketing strategies are being eaten up like hotcakes by businesses large and small.

Whether a company hires an independent Internet marketing agency or an in-house marketing specialist to handle the business’s online marketing, there are a few pitfalls that companies should be aware of, especially if they’re new to digital marketing. To help them get started, here are three essential marketing and advertising tips to keep in mind:

Lead the Charge: Leading the charge simply means that your advertisements, especially inbound leads, should more or less “instruct” the consumer what to do. Inbound advertisements such as search engine optimization (SEO) are useful in that they’re not only cheaper (61% compared to outbound leads) but they’re also designed to have the customer find out more about the business rather than the other way around. Creating marketing content that “instructs” what the customer should look up next will increase traffic.

Take Good Care of Maintenance: A website’s maintenance is critical to the business’s online marketing strategy. After all, advertisements leading to a website is pointless if the website itself is boring or poorly designed. Keeping up to date with the latest in web design and development is critical.

Use SEO: SEO is a popular and very useful marketing strategy that targets search engine users. Under SEO campaigns, web content is developed for a business’s website that best attracts search engines such as Google with the intention of boosting its rankings on the results page. The higher the ranking, the more traffic the website will get. A good 93% of Internet uses begin on a search engine, and studies have shown that search engines are the top driver of traffic to content websites. Because of this, SEO is a rising and effective marketing strategy, something small businesses across the country are taking full advantage of.

For more information about these Internet marketing and advertising tips, feel free to leave a comment or question at the bottom.