To make the most out of your search engine optimization (SEO) campaigns, you’ve got to use the best SEO tools around. With the recent Panda, Penguin, and Hummingbird updates that Google made, it’s much trickier to reach the peak of the search engine results page, and even harder to stay there. Websites need to be worthy of their search engine ranking.

Thankfully, there are a number of SEO tools that can help you ensure your search engine marketing campaign is successful. To help you get the rankings you want, consider getting tools to help you with keyword research and content.

Keywords.

The first and most important thing about your search marketing campaign are your keywords. After Google’s latest batch of updates, doing the necessary keyword research is a little bit more difficult than it once was. With the right keyword research tools, you can develop a great list of target phrases that will have a profound impact on your site’s overall performance. Some tools are great for brainstorming sessions as they generate word clouds, while others are more tailored towards longer target phrases by offering smart suggestions.

Content.

Content is still the king of SEO, which is why you also need to get SEO tools to help you out with it. Google’s Panda was specifically designed to improve the quality of the Internet’s content, after all. You can’t have cheaply crafted, obviously spun, or duplicated content. Some tools can help you see areas of a site that have been over optimized and could potentially face a penalty. There’s also one tool that will allow you to check if one of you page’s resembles another too closely somewhere else online, resulting in yet another penalty.

So long as you find the right SEO tools for each of these purposes, you’ll be one step closer to reaching the goal of you SEO marketing campaign. If you have any questions about SEO tools, feel free to ask in the comments. To learn more, read this.