In today’s high-tech, interconnected age, businesses simply must have an online presence in order to market effectively. There’s simply no other way. Every company, no matter the size or type, needs to have an online presence in order to stay competitive. Having an “online presence” means much more than having a web page. It includes online marketing, social media, paid online advertisements, and other digital media marketing techniques. There are a lot of companies in the United States that specialize in web design, including web design for small businesses. Today, good web design is more of a necessity than a luxury.
Online marketing and advertising tips are a dime a dozen. Marketing experts often disagree with each other on how to best reach the consumer. In order to demonstrate how web design can truly improve a company’s marketing strategy, here are three marketing and advertising tips every business should take note of:
Use Search Engine Optimization: Search engine optimization (SEO) is one of the most popular digital marketing strategies in use today. SEO is a strategy in which web content is designed in order to attract search engines such as Google and Bing with the intention of increasing a page’s ranking on the search results page. The higher the ranking, the more traffic and notoriety the page will receive. Not only is SEO about 61% less expensive than outbound leads such as paid advertisement, it is less intrusive than outbound leads (i.e. the costumer comes to the website rather than the other way around).
Blog, Blog, Blog: Blogging is an easy and effective way of increase a page’s traffic and spreading a business’s brand. Companies with blogs have an average of 434% more indexed pages than a company that does not. Moreover, about 81% of all businesses with blogs consider them to be an “important” component of their website.
Do Not Use Paid Advertisements: Paid advertisements, at least in certain parts of the Internet, is coming out of favor with the average user. More than 70% of search engine users, for example, ignore paid ads outright. Inbound leads such as SEO are much more preferable.
For more information about digital marketing, feel free to leave a comment or question at the bottom.
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