The Internet affects almost everyone in some way or another. From the random, everyday Internet users to the owners of line stores, everyone engages with the web on some level. Even if you don’t own a computer, you are affected by the web if you’re working or in school. Therefore, it should be easy for you to understand why the web needs to run as smoothly as possible. The better a site’s web design is executed, the smoother that website will run — and the better the Internet user’s experience will be. This is especially important for those who want their online presence to increase their sales and the awareness of their business. Really, a business cannot be successful in this day and age without having some kind of online presence. But it’s not enough to have a website. Your site has to involve responsive web design, as well as a social media campaign of some kind. Below, we’ll look at a few tips that will get your web presence off the ground. Not only is this a valid marketing strategy, but a great way for people to create connections with their target clients. So, without further ado, here are a few things you should consider when attempting to market your business online.

1. Responsive Web Design

So, what is responsive web design? Essentially, responsive web design is an approach to site design that ensures that the site’s size and appearance change depending on what kind of device is being used to view the site in the first place. It’s an interactive web design strategy that makes it possible for your website to be viewed just as clearly on a tablet or cell phone as it would be on a laptop. One may wonder what this has to do with advertising — well, the fact is that you can advertise often, but you won’t be able to make up for a lack of a clean website. Modern web design is about making sites as accessible, clean, and clear as possible. They need to be not only easy for the viewer to read, but simple for them to navigate as well. Did you know that 46% of mobile web users say that they’ve had difficulty interacting with a web page, and 40% complain that navigation was difficult? For that matter, 40% of people will abandon a web page if it takes more than three seconds to load. A good mobile web design takes this issue off the table, and makes your site and therefore your business more marketable.

2. SEO Services

SEO content, otherwise known as search engine optimization content, is a type of advertising that is genius in its simplicity. To sum it up, SEO content does not look like traditional advertising. Rather, it comes in the form of articles, lists, blog posts, and even sometimes videos that maximize the host website’s visibility through search engines. Don’t underestimate the power of a search engine — it’s said that over 80% of Internet users utilize search engines, and when your site pops up as the result of a search, its visibility and viability are increased substantially. SEO content can be created by professionals and supplied to clients, making it easy to use. Due in part to its simplicity, it is cheaper than many alternatives, but has better results. Of course, SEO content can come in many different forms — which leads us to our next strategy.

3. Social Media Marketing

Social media can be annoying at times — but for those wishing to market their services or products, they’re great. People are always on social media, and they’re thus more likely to see ads when they’re hosted on social media. Another great thing about social media is that it can make it easier for some businesses to advertise to their target consumer base. This is especially true for those who want to target a younger audience. If you’re smart about marketing, you’ll not only get clients and customers — but keep them too.