As more search engine users switch from desktop and laptop computers over to mobile devices like smartphones and tablets, the importance of a user-friendly mobile web design just keeps increasing — especially for small businesses that depend heavily on search engine rankings for successful digital marketing strategies.

Companies offering the best SEO services and digital marketing services often include professional web design packages as well, and this is a great option for anyone who isn’t familiar with website design and development. But if you want to get an idea about how well your business’s mobile web design is working, and the areas in which it could be improved, here are a few important details that factor into a great mobile web design for any business:

• Simplicity: This is key with mobile web designs because of one fairly obvious reason: There just isn’t much space on the small screens of smartphones and tablets. If you try to cram too much stuff in the mobile website, it won’t load quickly and it won’t look good.
  

• Aesthetic Quality: Since first impressions are based on designs about 94% of the time, and it only takes milliseconds for a visitor to glance at the design of your website and formulate an opinion on it, the way your potential customers are viewing your business is largely affected by the message that your website design is sending. Small details like fonts and colors are easy to over-use in an attempt to stand out from your competitors, but internet users — especially those using mobile devices — tend to be turned off by websites that look too “busy.”
  

• Accessibility: Many mobile device users want to access a business’s basic information like its address or hours of operation, more than any other content provided by the business; i.e., your mobile website should have the most important information in a very accessible spot. On the other hand, many mobile device users also want the ability to access full versions of websites if they’re looking for more than basic information. Having a link that directs visitors to the full site is one of the best mobile web design features you can have, because it’s convenient and doesn’t affect the rest of the mobile design

So now we’re asking you for some help: What are your biggest gripes when it comes to businesses that have poor mobile websites? Which features frustrate you the most? Be sure to share your thoughts with us down in the comments section! Learn more.