In 2014, you might assume that every business has a website by now.
However, that’s far from being the case — in fact, an unbelievable 52% of small businesses still don’t have a website — and 94% of them haven’t experienced the benefits of creating a mobile website!
If your business is one of the majority of businesses without a website, there has never been a better time to take advantage of the many benefits of having a website.
To learn more about how a website can help your business revolutionize itself, read these four top benefits of a website:
1. Search engine presence: Search engine optimization, or SEO, is easily one of the most effective of the different types of marketing strategies on the Internet. SEO services work to increase a website’s presence in Google’s search engine rankings — and because about 82.6% of all web users use search engines to find new products and services, taking advantage of SEO and similar types of marketing campaigns is one of the best benefits of having a website.
2. 24/7 access: Your business probably isn’t open 24 hours a day — but with a website, potential customers can learn all about your business at any time, from any location. Making your business more accessible to customers is one of the more obvious benefits of having a website, but that doesn’t make it any less important.
3. A showcase of your business in its best light: On your business’ website, you can display all the impressive work you have done for customers and clientele, effectively making it a portfolio of the services and products you can offer. People will see this — and they will come to your business as a result.
4. Improved customer service: Another of the many benefits of having a website is the fact that it makes customer service easier and quicker. By allowing customers to voice their opinions through a comment submission form or through email, you can respond to them more efficiently and on a more individualized basis than you would be able to otherwise. More.