According to a study by comScore qSearch, there are 4.9 billion Internet searches per month, which equals 1,890 searches every single second. While 76 percent of marketers believe ‘they know what their consumers want’ in terms of social media content and interaction, only 34 percent have actually asked those buyers. 24 percent of overall marketing spending last year was on digital and online marketing. Close to 90 percent of all companies do some form of social media marketing where just one out of eight measure the revenue impact directly from social media outlets. SEO is rated as the most effective lead generation tactic with 34and of marketers calling it ‘very effective.’ There are many ways to take advantage of the growth of online marketing such as social media and brand marketing, as examples.

Online marketing is an intricate and delicate process. For the most part, the main goal of online marketing is to create and improve a businesses online visibility which, in short, means how they are perceived and projected through various internet outlets. Take some time to learn how your business can truly benefit from online marketing solutions such as business consulting, a logo designer, and custom website design. The real bonus to working with online marketing specialists is that, no matter what you have going on, they are typically responsible for the maintenance, execution, and creation of the various online marketing entities provided to the client.

The biggest thing to consider about online marketing is that everyone is doing it. The transition from the old ways of advertising to the digital mediums is one of the major reasons businesses are beginning to use social media content and websites more and more. Another reason for the boom in online marketing is the rapid growth of internet users throughout the world. The amount of searches that are run each day is reason enough alone to begin exploring how online marketing can help improve the bottom line of every business. The other thing to keep in mind is that, no matter how great and amazing it sounds, online marketing is not a magic potion for instant success. Online marketing should be approached with patience and preparation because of how much time it will take to see significant improvements. To learn more, contact an online marketing company who specializes in many different marketing areas.