Advertising works in so many ways. Some forms, like LCD displays, make whatever message a company is trying to get across truly pop. Other forms are less subtle but also effective. The type used obviously differs with each function or industry, but for many custom lcd displays do the trick.
With custom LCD displays, customized wording, logos and fonts, and other proprietary or identifying information about a company can be displayed easily. This goes well beyond simply posting an announcement or news item on an LCD display. Whereas a standard display would look the same for every single customer, a custom LCD display would be unique to each customer, giving that customer the chance to create something truly original. By working hand in hand with the company creating the actual display, companies can create truly original displays that have distinct visual appeal to the masses.