Hospitality technology trends, particularly in reference to frontdesk software and hotel management systems, is largely driven by trends in consumer demands. Here are four big changes in the way that guests search, book, and stay that are driving today’s hospitality technology trends.
- Driving hospitality technology trends: the rise of social media. The average traveler is making time for 17 research sessions before they make a property booking. A growing part of these sessions is checking out what friends, family, and even strangers have to say about a destination based via social media. They’re also interested in how a property or brand presents itself on social media, and a strong social media presence indicates to consumers that the property cares about what people say and think about it. It also communicates that a property is determined t