In past years, when looking for a certain product or service, you would end up searching through huge phone books and driving around all day to different establishments who have the best options. However, now that technology is integrated into the everyday lives of most people in order to reduce effort and allow more accessibility, consumers have turned to the internet for their shopping needs.
The vast majority of users begin their online endeavors with an internet search; usually multiple in any given online session. On average, about 12 million searches are conducted every month on the web just in the United States.
While these searches can be used to research essentially any subject, a large portion of users utilize the online marketplace for shopping. An estimated 61% of internet users around