Can you imagine life without your cellular phone? Our phones are our personal assistants, navigators, entertainment centers and, increasingly more, our main source of internet use. Information is still the driving force of the internet. According to studies the top two internet activities are searching answers and checking and sending email. 93% of all online experiences begin with a internet search and half of all internet searches are performed on a non-PC device. In today’s high speed world, even the most obscure information is easier to obtain than it has ever been in human history. What this means for you small business is that you always have a connection to potential customers online, regardless of your market niche. About 58% of consumers research products and services online before buying. Are you properly harnessing the marketing potential of the internet with your current digital marketing strategy?

Search Engine Optimization Increases Page Hits

We have all been inundated with the endless bevy of ads on the internet. After a while, the endless wave of paid advertisements can become white noise. In fact a large majority of internet users actually use software to block ads and popups from ever showing up. Luckily there are other ways to raise your websites visibility with search engine optimization. Search engine optimization organically increases the number of visitors to your website by increasing your website’s search ranking. With over 27 million pieces of information shared every day, having your website bumped in ranking can go a long way.

Making Your Website Mobile Friendly

With more Americans doing their searches on the go, it is important to make sure that your web design is optimized for mobile use. Over 51% of consumers are more likely to make purchases from mobile sites with good web design optimized for mobile use. The trend of internet shopping isn’t only on the rise for big business, but for local businesses as well. Page hits to online directories and local sites have quadrupled since 2012. In fact, local ad spending is estimated to grow to $18 billion by 2016.

Having an online presence for your business is a great step towards increasing your sales and profits. It is estimated that online commerce generates about $1.2 million every 30 seconds. But to truly utilize your true web potential make sure that your online business is operating in the 21st century.