When it comes to marketing your business, there seem to be a number of common marketing strategies that are guaranteed to help your business succeed: TV advertising statistics, for example, show that TV commercial advertising is the most common way in which Americans learn about new products and brands. Similarly, it is reported that commuters over the age of 18 spend an average of 18.5 hours in their car per week, and that two-thirds of Americans make shopping decisions in the car, making billboards an effective advertising choice. Finally, with 72% of all internet users now active on social media and over 100 billion search engine inquiries conducted internationally each month, online marketing seems like a clear marketing choice. However, with so many benefits to each advertising option, how do you choose between these methods? By hiring an advertising agency that specializes in both internet and offline marketing, you don’t have to.
In any strategy for marketing your business, it is important to consider how to best apply your chosen advertising method. For example, when it comes to advertising on TV, it is important to remember that 7 out 10 American households are turning to DVR, Netflix, and other new services, which may limit the reach of a traditional commercial. Likewise, while it is important to increase your digital presence, statistics show that an estimated 70 to 80% of search engine users completely ignore paid advertisements and focus on the organic search results. Because of this, it often isn’t enough to pay for online advertisers to reach customers. However, by marketing your business with the help of an advertising agency that utilizes both real world and online marketing techniques, it is possible to identify the best ways to advertise your company in both venues. By creating a company blog, a better website design, and making other changes to your existing marketing plan, for example, an advertising company can help you make the most of online marketing: for example, it has been shown that companies have an estimated 434% more indexed pages than companies that do not. Additionally, advertising agencies can help you identify the best TV spots and billboard locations to help you reach customers offline. So if you’re looking for the best way to combine traditional advertising with digital marketing, don’t wait: contact an advertising agency offering internet and real-world marketing today.