In this day and age, organizations across a plethora of industries are diversifying their marketing strategies. From social media to digital ads to viral content, marketers understand the importance of connecting with their audiences across various platforms. But in order to be successful, you need to identify your key demographic. One of the ways to do this is through various location intelligence solutions.

The location intelligence market might be even more important than you think. A survey conducted in 2014 found that more than 50% of all respondents in a variety of industries say that location intelligence solutions are very or critically important to their business planning. Location intelligence software allows businesses to zero in on their customers, their location, and their spending habits and use this data to create more effective marketing tools. But along with the marketing analytics services we provide, you can also use other means to help your marketing strategy.

The U.S. Census can be extremely helpful in determining demographics data for your marketing needs. While it isn’t updated nearly as often as location intelligence software or other technologically advanced marketing analytics services, it can still be a great jumping-off point for your research.

Use Census Data to Find Potential Customers

One of the most obvious marketing uses for census data is to locate potential customers who might want to purchase your products or services. You can use census data to locate areas with higher concentrations of consumers who fit your ideal customer profile. Once you’ve identified your target demographic (for example, female customers who live within a certain proximity to your location, have children, and are in a certain income bracket), you can use this information for social media targeting, website ads, or direct mail marketing.

Use Census Data to Find Potential Locations

In addition to locating customers, you can also use this information to zero in on locations that might benefit your business for a future move or expansion. You can use censuses and population maps to find areas that contain your target demographic and few competitors. This can help ensure your business has the highest chance of success, as proximity is still an important part of marketing and revenue stream.

While the U.S. census can’t tell you everything you need to know about your demographic and its habits, it can give you a great place to start. But if you’re looking to take your location intelligence methods to the next level, you need comprehensive marketing analytics services and software to help you achieve your goals.