Knowing that there are only 10 seconds to leave a great impression and let the client know what your company is about before they leave is a great reason to employ a business to business (B2B) marketer.
What is B2B Marketing?
B2B marketing involves one company buying a product/service of another company. For example, a large web design company with 1,000 or more employees needs to provide computers for each cubicle. They would order the computers from another company that has used B2B marketing to find them and successfully gained them as a customer.
What are the techniques used my B2B marketers?
B2b marketing techniques are similar to consumer marketing except instead of basing off of popularity, emotional triggers, and status, B2B bases decisions off of price and profit potential only. Social media is one of the many platforms being used to open conversations between businesses because 84% of B2B marketers use social media. For example a branding company may meet with a public relations firm that a B2B company helped them find through social media campaigns.
Who uses B2B marketing?
B2B is predominately used by companies who sell goods that consumers do not practically use, such as iron. It is, however, used by companies who sell services and goods that are bought by both businesses and consumers, such as cell phones.
What customers are best marketed to using B2B?

• Companies who use a large amount of one product
• Institutions
• Government agencies
• Companies that resell goods to the consumer market

Nearly 71% of B2B marketers will use content marketing to produce leads. They do this by combining their knowledge of the customer’s wants and needs with creating an offer that is enticing in order to propose a solution. For example, knowing that 48% of people say a website’s design is the number one factor to help them decide the credibility of a business and creating and exciting offer with this may help a website designer find a large business to market towards.