In today’s economy, which is more digitally driven every day, it is important to have a website that is appropriate for your product and company values. Blogging, for example, increases a brand’s site traffic by 55%, but most small business owners have no clue what they should, and should not, say. Inappropriate branding can easily destroy your company. That is where a website design company comes in, experts in the brand marketing arena. You are the four parts of a website design company and how they can help your company become successful.
- Design : These are the people that handle the layout of your website. They place your graphics and generally decide what look your site should have to best appeal to your target audience. For example, if you are trying to sell a product to a 40 year old housewife, a color scheme designed to appeal to a preteen girl would be a poor choice.
- Development : this is the department that does the actual programming for your site. In other words, these are the computer professionals that occurred to you first when you read “website development” in the beginning of this article. Yes, these are the ones who create websites. Without the programmers and their many languages that the rest of us don’t understand, our entire world would not exist as we know it. However, programmers do not do it alone.
- Marketing : this is the part every small business owner thinks they can do by themselves. After all, how hard could it be to market your own company? All you have to do is talk about your own product, right? Sorry, wrong answer. Marketing involves many skills and techniques, such as search engine optimization. The SEO process aims to elicit organic responses from consumers. What this means is there are no paid ads (those come into play in other marketing categories), it all depends on researching keywords that are typed into search engines, attempting to be precise enough to land on the first results page. After all, we now know that only 25% of people go past that first page of results. There is more to internet marketing than most people initially would believe.
- IT : Last, but not least, are the IT guys. These the people that handle the web page hosting, they are the ones that make sure it functions correctly, they are the ones that fix it when it goes down. They are the other half of the website tech component, the ones you want to always be happy with you, just in case something goes wrong.
There you have it, a breakdown of the web design experts you should be calling to help you with your business. A website design company maybe be the one thing you can point to later as an obviously beneficial choice.