Ad agencies have been in existence for many years, although, with the changes in technology have come many changes in the life of the ad agency. Keeping up with the times is essential to the very essence of successful advertising. Much advertising is done now over the internet, as most people prefer to research and even purchase products online than to venture out to traditional stores and shopping malls. The ad agency continues to be as important and necessary an entity to the successful marketing of a product as it has always been; however, their methods have evolved and transitioned with time and technology.

The world has gone digital. Digital marketing now includes the combination of content creation and management as the second largest share of their budgets. Half of companies do use digital marketing now, but without a plan. This is where an ad agency will come in and “save the day” with the training and tools needed to create a powerful campaign, worthy of internet travel. A creative agency is well able to put together an ad campaign that will sell a product.

Not surprisingly, in 2014 companies spent an average of 25% of their marketing budget on digital media campaigns. Studies, however, have projected that within five years of 2014 that percentage will jump to 75%. Dedicated advertising agencies will commit themselves to a winning marketing strategy for their clients that will increase their revenue and spread their product information, raising awareness of their product or service. Every campaign for every client must meet the client’s requirements as well as being unique enough to catch the eye and the attention of perspective customers.

With digital marketing now, it is possible for ad agencies to craft a strategy and build a campaign that will reach far and wide through social media sites like Facebook and Twitter, as well as many others. The agency is more than equipped to create ad design and to negotiate the best prices for placement with the proper medium or mediums. One of the most important benefits of hiring an advertising agency is that these agencies are designed to make their client’s success their own. They concentrate on what the company itself does not have the time to concentrate on. The company is working to put out a product or offer a service worthy of the price that they are asking the public to pay for it. Hiring an ad agency takes the burden of marketing off of the company itself so that their employees have more time to devote to the product or service.

The bottom line when it comes to spreading the word about a product or service is that mixing old ways with new strategies can work, and very well. With the help of an ad agency the risks a company takes by stepping out to try new things does not feel as intimidating. By guiding their clients through marketing strategies, ad agencies take much of the burden of the unknown onto their own shoulders. Agencies will help clients move ahead through digital marketing, social media, public relations, content marketing, pay per click advertising, website design, branding, and more. Partnering with a good advertising agency could be a win/win situation!