Social media for business

Are you looking for ways to improve your website? It gets more and more important for companies interested in gaining online visibility to start investing in web services. However, it’s not always easy to know where to start, or what to look for. The internet is continually changing, and it’s not the same terrain it was in 1999, or even 2005.

Having a responsive, professional website is no longer a novelty. If you are looking for ways to improve your approach to web services, here are three things you should be keeping in mind.

1. What is SEO?

Did you know that about 40% of web traffic comes entirely from search for the average website? Not surprisingly, many businesses want to rank highly in search engine results. How can you get better search rankings? SEO marketing companies can help you connect with the clients you seek through content creation and inbound links. When links to your website are established on sites with high subject authority, the Google algorithm sees your site as “more relevant” for searching users.

2. A Better Website

There are a ton of reasons you should be investing in designing a website for your company that truly makes you stand out when it comes to the customer’s experience. One study by Latitude indicates that over 60% of users have an improved brand opinion after using a mobile-friendly site. And additional studies show that websites taking 5-10 seconds to load, instead of 1-2 seconds, have a 50% lower conversion rate. The reality is clear: investing in your site means creating a path to greater revenue for your business.

3. Social Media Marketing Services

In 2014, establishing a strong business is becoming more and more about creating meaningful dialogue with consumers, rather than just doing outbound sales work. In this tech-heavy world, people don’t just want a 9-5 number they can reach you at: they want your responses at their fingertips. If you don’t have much experience with social media services, you may want to hire a professional. This way, you can make sure that the responses and interactions you deliver to your consumers are informative, professional, and timely. Effective use of social media can also help to promote your website in a variety of ways.

Would you work with SEO marketing companies or anyone else who could help out your business? Let us know in the comments.
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