What to Look for in an Email Service to Send the Best Newsletters to Promote Your Brand
Whether you run a small business or a large corporation, one of the best tactics you can use to market your company is using an email service that delivers newsletters. An email newsletter service allows you to connect with your customer base by offering news, promotions, and publicity for events that may draw customers to your website, store, or other business through mass emails. Here are some things an excellent email service can do for you when sending out your brand’s promotions and newsletters:
1. Email marketing services should offer the ability to create templates for your emails. This way you’re not recreating the same emails over and over again since, as a business owner, you want to spend more time interacting with clients than fussing with advertising. You can use a template to input specific information for your customers that is relevant to promotions for that day, week, or month, depending on how often you would like to send out your emails. Look for email services that have a variety of attractive templates available.
2. You should be able to input your own list of customers or clients into any good email newsletter service. You also want to make sure that your email is deliverable, as many people use email addresses that will catch spam or other unwanted messages, and sometimes promotions can get marked as a false positive for junk email. Be sure that your company’s email service will go directly to a customer’s inbox and not a spam folder.
3. Check to see if a newsletter marketing service allows you to post your newsletters or other promos to social media websites such as Facebook, Twitter, or a blog. This way you not only get the word out through email, but those who might not check their messages as frequently might see your promotions through social media or other sources first.
4. Good newsletter services will also let you track how many people have received your email. Tracking will also include statistics such as how many people opened your email, how many clicks your links received within those emails, and even how well your company’s fans have responded by sharing your promotions on social media websites (if applicable). You should be able to track sales or other data as well if you need to.
Don’t underestimate the power of the internet when it comes to promoting your brand. Having an automated service to deliver your emails and do your marketing for you will drive sales and even advertising revenue for your company. Start with an email service today and increase your marketing power and communicate with your customer base efficiently and effectively.