Archive for April 10, 2015

    Five Important Points About B2B vs B2C Marketing

    Written by admin on . Posted in B2b and online marketing, B2b ppc agency, B2b web marketing agency

    Usability testing and research

    When most people think about a business’s marketing campaign, they think about B2C businesses, or businesses that market products/services to consumers. But B2B businesses — those that provide products/services to other businesses, usually in large quantities and sometimes in exchange for other services or products (rather than money) — have a completely different way of handling marketing campaigns. Here’s what you need to know about the fundamental differences between B2C and B2B online marketing best practices:

    • The motive behind a purchase is completely different when a consumer is buying a product and when another business is buying it. Consumers are driven quite a bit by emotions and trends. B2B buyers, however, are driven by a product’s price, its long term value, and any