Facebook founder and CEO Mark Zuckerberg is raising his fair share of eyebrows. Internet marketers are baffled by Zuckerberg’s string of small business takeovers, including the acquisition of messaging application WhatsApp, virtual reality headset manufacturer Oculus, and, now, fitness-tracking app, Moves. What does fitness have to do with Facebook, and what can marketers learn from Zuckerberg’s seemingly erratic actions?
Why Fitness-Tracking App Moves?
The application, originally developed by a small Finnish company named ProtoGeo Oy, records distances users walk, run, and jog on a daily and weekly basis. It is a free mobile application, and it’s been downloaded over 4 million times since its launch last year! “Users can also manually enter data, and Moves say