Facebook founder and CEO Mark Zuckerberg is raising his fair share of eyebrows. Internet marketers are baffled by Zuckerberg’s string of small business takeovers, including the acquisition of messaging application WhatsApp, virtual reality headset manufacturer Oculus, and, now, fitness-tracking app, Moves. What does fitness have to do with Facebook, and what can marketers learn from Zuckerberg’s seemingly erratic actions?
Why Fitness-Tracking App Moves?
The application, originally developed by a small Finnish company named ProtoGeo Oy, records distances users walk, run, and jog on a daily and weekly basis. It is a free mobile application, and it’s been downloaded over 4 million times since its launch last year! “Users can also manually enter data, and Moves say
When it comes to marketing your business, there seem to be a number of common marketing strategies that are guaranteed to help your business succeed: TV advertising statistics, for example, show that TV commercial advertising is the most common way in which Americans learn about new products and brands. Similarly, it is reported that commuters over the age of 18 spend an average of 18.5 hours in their car per week, and that two-thirds of Americans make shopping decisions in the car, making billboards an effective advertising choice. Finally, with 72% of all internet users now active on social media and over 100 billion search engine inquiries conducted internationally each month, online marketing seems like a clear marketing choice. However, with so many benefits to each advertising option, how
Did you know that in the U.S., the point of sales development industry brings in about $1 billion in revenue every year? Point of sales refers to payment systems that retailers and restaurants use to process payments using credit cards, debit cards, cash, etc.
In recent years, POS systems have gone mobile. Mobile point of sales employs iPads, tablets and other mobile devices to expedite transactions. These devices can be connected to a network, and allow customers to pay on the go, while they are shopping, or right at their dinner table.
Here are some of the other benefits of mobile point of sales systems for restaurants and retailers.
- Efficiency. In an