If your business or agency has its own website, you’ve likely heard about all the benefits of properly using your Google Analytics data.

And chances are, if you’re reading this article, you’ve already been doing some thinking about whether marketing analysis services are the right option for your website — and are ready for your agency to reap the rewards of your decision. Yet any consulting service comes at a price, so many agencies find themselves choosing not to spend the money on one.

If you’re still not convinced that you should seek out a Google Analytics specialist to provide consulting services for your website, here are three crazy-simple reasons why:

Having the right Google Analytics strategy brings in business

Google Analytics isn’t just a look at how many clicks your website is getting. Its data contains insights that can help your agency bring in new customers and convert those clicks into dollars. The best marketing analytics services company will be able to help your agency do just that by setting up AdWords campaigns, optimizing your segments and more.

Analytics consultants help websites set clear goals

In addition to optimizing your website’s Google Analytics account, these consultants can work with your agency to outline a clear list of goals and objectives you want to achieve. The result: a custom-tailored Google Analytics implementation, customized dashboards and help with optimizing your digital strategy for the long term.

Marketing analytics go far beyond Google Analytics

Did you know that many marketing analytics agencies don’t just offer Google Analytics consulting — they also offer more advanced services like demographic reporting and location intelligence solutions? While these terms might seem unfamiliar, they’re going to be more important than ever over the next few years. A recent MarketsandMarkets study estimated that the market for geospatial analytics — or analytics collected from GPS-enabled smart devices — will grow to $72.21 billion by the year 2020. By observing and analyzing this data now, your business will be ready for the next wave of analytics innovation.

Whether your website traffic is lagging behind your expectations or it’s on the rise, there’s never a bad time to seek out marketing analytics services to make your agency’s grasp of Google Analytics better than ever,