Did you know that, according to eMarketer, web users are expected to spend north of $1.5 trillion on goods and services purchased online this year? With 93% of all online experiences being driven by a search engine, the number one way to tap into those ever growing eCommerce numbers is search engine optimization strategies.
Consider, as statistics from Internet Live Stats show, the web now hosts nearly one-billion unique websites. The only way to stand out from that huge crowd is to implement the latest SEO strategies. However, what if you’re a small business owner who doesn’t have the time to spend on SEO, or, for that matter, the money to spend on hiring an in-house marketing team? Well, that’s where finding an SEO company for small businesses comes in.
How to Choose an SEO Company for Small Businesses
- Choose a Service with a Reputation for Local SEO
- Consider Their Payment Structure
- Do They Offer the Most Essential Services?
As a recent study from Search Engine Land shows, 43% of Google’s billion-plus monthly searches are for small, local businesses, like yours. In other words, if you want to find an SEO company for small businesses that can help you succeed, look for one with a reputation as an expert in local SEO strategies.
For Inc., one of the smartest ways to narrow down your choices of an SEO company for small businesses is by looking at the different payment structures offered. As a small business owner, it may be the case that you don’t have a lot of expendable capital at your disposal. That’s why you should choose a company that accepts payment as a percentage of the revenue they help generate for you through their SEO work. This ensures you never pay more than you have, and it gives your SEO services a reason to work extra hard for you.
There are some essential SEO strategies small businesses need to keep up with on a regular basis if they want to succeed. As Search Engine Watch highlights, those things are identifying your market; writing and publishing great content; fine tuning your approach to content based on feedback; and checking out the data to see what you’re doing right and where you’re going wrong. Any SEO company you choose needs to be able to do those things for you. How can you tell? Ask them about their approach and strategies beforehand.