Ad agencies have been in existence for many years, although, with the changes in technology have come many changes in the life of the ad agency. Keeping up with the times is essential to the very essence of successful advertising. Much advertising is done now over the internet, as most people prefer to research and even purchase products online than to venture out to traditional stores and shopping malls. The ad agency continues to be as important and necessary an entity to the successful marketing of a product as it has always been; however, their methods have evolved and transitioned with time and technology.
The world has gone digital. Digital marketing now includes the combination of content creation and management as the second largest share of their budgets. Half of comp