PPC, which stands for pay per click, is a type of Internet marketing where the advertisers will pay a fee to the host every time one of their ads is clicked. The advertisers basically buying visits to the site instead of solely relying on organic searches to attract visitors. It is a widely used method and proven to be very profitable to companies because of the way it works. It is one of those methods that everyone benefits from; a win win situation, if you will.
For example, say an online retail store has an ad running on a particular search engine. Every time someone clicks that ad and visits their website, the online store pays the search engine. Let’s say the pay per click cost is $2. They pay this to the search engine. You m