What is inbound marketing? That’s a good place to start. Inbound marketing companies offer services that help businesses attract, reach, communicate with, and ultimately form a relationship with potential clients/consumers in the hopes of making sales. One reason they’re popular is because inbound leads cost 60% less than outbound leads on average. Types of inbound marketing services include, blogging, surveys, search engine optimization, pay-per-click campaigns, and various other methods.
It can be a confusing and foreign space for many small business owners who are experts in their field, but not necessarily business or marketing savvy. For these people