If you own a company, you will feel protective of your company’s image. You’ll want clients to have an accurate way of envisioning the people they are dealing with. Using a professional team to provide corporate photography services, you can offer “a face that goes with the name.” This helps inquirers feel they are receiving a personal touch – even if they never meet any of your staff in person.
Many company owners don’t see the many benefits of a company portrait for marketing or branding purposes. Technology has allowed prospective clients to choose products worldwide, and showing your merchandise only goes so far. Clients want to know who they are dealing with, and a company photoshoot will be the first step to letting clients picture your staff members as they interact with them online.
A professional photography company can make a difference to your corporate image. Whether you call them portraits and headshots or staff photos doesn’t matter; those pictures can help clients feel more motivated to do business with those they can visualize. Having a photographer skilled in taking unique headshots is also helpful; the more your staff’s photos convey their business approach, the better.
We live in a competitive job market, especially as millennials seem more apt than previous generations to job hop more often than employees of the past. In fact, a Gallop poll from 2016 found that about six out of 10 millennial employees job hop at any given time during their career. This makes it more difficult for business owners to attract and retain good talent, especially if you’re a start up. Start ups often don’t have much of a history to use as a selling point when attracting talent, so they have to take advantage of the few hr strategies for startups that exist. What types of strategies are these? Let’s find out.
One big thing that’s really trending no matter the industry is incorporating inclusive initiatives into business models. If you’re a start-up business looking for talent, you might want to consider looking for ways to become more inclusive, such as becoming more diverse. Recent studies show that companies that are gender-diverse and ethnically-diverse tend to outperform other companies. Why? Allowing your company to become more inclusive opens the doors to qualified candidates that may have otherwise gone unnoticed. These diverse employees often have a lot to offer and are motivated to work and make a difference. Just like your current employees, gender and ethnically diverse employees are valuable.
Another trend and hr strategies for startups is to make your employees feel like they really matter. Whether you have to implement a great incentive or recognition program, employees are more likely to be happy and stick around and put their best foot forward if they feel appreciated and valued.
Lastly, don’t be afraid to take advantage of available resources to attract talent. Whether that’s through working with hr recruiters, human resources consulting firms, a job placement agency, strategic human resources consultants, or anyone else who may help streamline the process of attracting and retaining talent, it’s worth the time and investment in the end.
How does your company currently attract talent? Are there reward programs in place to keep employees interested in working for your business? If not, what kind of hr strategies for startups can you see your company implementing in the future?