In 2012 alone, there was more than six billion dollars spent on mobile marketing around the world. While that number might seem too high, the reality is that more and more consumers are using their mobile devices, like smartphones and tablets, instead of PCs and laptops to go online. In fact, three quarters of emails, 60% of Facebook posts, and 90% of Tweets are viewed or posted from mobile devices. This means that, if businesses want to increase visibility and attract new customers, they will need to develop mobile optimized websites that can be seen from any device.

There are a number of different specialized services that the best professional web design companies can offer. That list includes graphic design, interface design, user experience design, SEO, and authoring, which includes both proprietary software and standardized coding. But when it comes to mobile optimized websites, the two most important things that a business, and the professionals they hire, need to focus on, are ease of use and navigability. If efforts are focused there, companies will be able to develop sites that give consumers a positive shopping experience and hopefully encourage them to make a purchase.

Having a great website that is optimized for mobile use will not only help businesses attract new customers, but also retain them. Nearly three quarters of mobile device users say that they are more likely to return to a site if it is properly optimized for their use. While some might suck it up to make one purchase if there is a product that they really want, they might not come back in the future if the process was too much of a hassle. In order to avoid that, and increase the number of returning customers, businesses should make sure that their site works with smartphones and tablets.

According to a 2012 Nielsen study, mobile device users spent 64% of their time on apps. In order to take advantage of that trend, businesses might want to develop not only mobile optimized websites, but also web apps. The web application development process is not always an easy one, but creating web apps can be a great way for businesses to set themselves apart from their competition. Coupling them with a great website that can be accessed from any device can go a long way towards building a larger, and more loyal, customer base. To learn more, read this: Calgary web design companies

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