Gone are the days of consumers rifling through the yellow pages in order to find the best goods and services for their needs. Skimming through yellow page listings was similar to playing Russian roulette, in that finding the right business was the luck of the draw. Typically, businesses that were listed first or had the largest ads took the cake.
Though those days are gone, it’s important to remember that the process of consumers finding a business that meets their needs is still the same, which is why creative wed design is so important. You only get once chance to make a first impression, and having a well designed website is the best way to make a good one.
Companies will invest thousands of dollars on the best content marketing strategies — which are also important — but neglect to invest t