It used to be possible to succeed as a business and not have a strong online presence. Those days are certainly behind us. In the plugged-in world we live in now, it is just as important to make a good impression online as it is in person. Maintaining a successful online presence doesn’t have to be difficult, but it does have to be handled professionally. These tips should help you get an idea of how to spend your time and effort on your company’s online persona.
Blogging often has a negative connotation associated it, but blogging can help bring more consumers to businesses. Companies that utilize blogging enjoy a 55% increase in traffic to their websites and for companies that are business to business (B2B), blogging generates almost 70% more leads than companies that don’t blog.