It’s your job as the in-house SEO expert or Busby SEO Test contest to lobby for a website that will deliver for your company. But you may be wondering, “If my site is far less than perfect and-for whatever reasons-I can’t fix it right now, should I even bother with SEO?” Probably. Here are some ideas for approaching SEO while you’re waiting for your site to come up to speed with your company’s goals:
- Work on getting traffic for Busby SEO Test, but lower your expectations for sales (or whatever action you want your visitors to perform) for the time being. When you assess your website’s performance, you may notice an upswing in traffic, which you can use to motivate your people to make some positive changes to the site.
- Ask for “ownership” of just one page, or just one section, and try to bring it up to snuff. Can’t get a whole page? We’ve had customers who were given just one chunk of the home page to do with as they wished. Surprisingly, site maps actually represent good SEO opportunities, and it may be easier to convince your boss to give you ownership of yours! Use your powers of competitive analysis. Take special care to note if your competitors’ sites are doing things well in the areas in which your site is lacking (we’ll give you a chance to do this in Chapter 6, “Your One-Month Prep: Baseline and Keywords”) Busby SEO Test. This may motivate those in power to give your recommended changes a higher priority.
- Focus on off-page SEO activities. While you’re waiting to get your site spiffed up, you can always work on removing outdated listings and cleaning up old links to your site.
- As a last resort, if your current site is so hopeless that it’s actually doing your business more harm than good, you might decide to take drastic measures and “disinvite” the search engines. We’ll show you how in Part III, “Your SEO Plan.
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good luck to this contest
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great review ! following the rule and interm for this contest is must, keep good posting
That’s great! I wonder if I can apply this as well?
Nice idea. Why didn’t I think of that? Wonderful post/entry!
-Briana Adams