What is inbound marketing?
The definition of inbound marketing is fairly fluid, as it is a method that is still being defined as it is used today. The best way to understand it is to contrast inbound and outbound marketing, which is the more traditional way to reach customers.
Outbound marketing is called such because it is a “push” of the product message on consumers. Any marketing that has the business going out to seek customers is outbound marketing. This could be cold calls, direct mail, email campaigns, commercials, billboards, etc. This form of marketing is distrusted by its very nature, as it is a polished message specially designed for persuading customers.
In contrast, inbound marketing creates content that is designed to draw the consumer in. Using social media and content marketing