Archive for April, 2015

    Three More Reasons You Should Be Working With an SEO Company

    Written by admin on . Posted in Local search engine optimization service, Local search seo, Ppc campaign management

    Search engine optimization services

    Most small business owners in-the-know have realized that SEO is essential for marketing these days and no advertising campaign is complete without the integration of an element of the internet. Maybe you’ve been doing your SEO in-house, but you’re realizing that it’s really only one piece of the puzzle. If one of the best things you can do for your business is to start looking into affordable SEO companies to help you branch out. Here are three things a professional SEO company is going to be able to help you with.

    Local SEO
    This should be obvious. If you don’t already know, local SEO refers to optimizing for local searches — so, basically if a person is searching for a product or service in th

    Five Important Points About B2B vs B2C Marketing

    Written by admin on . Posted in B2b and online marketing, B2b ppc agency, B2b web marketing agency

    Usability testing and research

    When most people think about a business’s marketing campaign, they think about B2C businesses, or businesses that market products/services to consumers. But B2B businesses — those that provide products/services to other businesses, usually in large quantities and sometimes in exchange for other services or products (rather than money) — have a completely different way of handling marketing campaigns. Here’s what you need to know about the fundamental differences between B2C and B2B online marketing best practices:

    • The motive behind a purchase is completely different when a consumer is buying a product and when another business is buying it. Consumers are driven quite a bit by emotions and trends. B2B buyers, however, are driven by a product’s price, its long term value, and any

    Why Every Small Pharmacy Needs an Industry-Specific POS System

    Written by admin on . Posted in How can pharmacy pos systems increase loyalty, Pharmacy point of sale service, Pos pharmacy billing

    Best pharmacy point of sale systems

    A POS system is something that you probably don’t think about too much — after all, when you’re running a whole business, you have plenty of other matters to attend to. But POS systems are something that can really make or break a business, even if the system used isn’t even that old. Particularly for independent pharmacy owners, if you haven’t updated your POS system in a while, you could be missing out on tons of sales that other competitors are grabbing up. And if you’ve been using a regular retail POS system, instead of POS software designed specifically with pharmacies in mind, then you’re likely missing out on even more.

    Here are just a few of the most common reasons why small pharmacy owners opt for retail pharmacy POS systems when updating their business’s technology: