Facebook founder and CEO Mark Zuckerberg is raising his fair share of eyebrows. Internet marketers are baffled by Zuckerberg’s string of small business takeovers, including the acquisition of messaging application WhatsApp, virtual reality headset manufacturer Oculus, and, now, fitness-tracking app, Moves. What does fitness have to do with Facebook, and what can marketers learn from Zuckerberg’s seemingly erratic actions?

Why Fitness-Tracking App Moves?

The application, originally developed by a small Finnish company named ProtoGeo Oy, records distances users walk, run, and jog on a daily and weekly basis. It is a free mobile application, and it’s been downloaded over 4 million times since its launch last year! “Users can also manually enter data, and Moves says it supports more than 60 predefined activity types,” Apple Insider writes. The acquisition, of course, has professional web design companies and social media marketing firms asking, what does Mark Zuckerberg stand to benefit from Moves? BBC suggests Zuckerberg isn’t out for direct profits. (In fact, he has publicly announced his intentions to keep the app free.) Instead, the reputable news group believes he will use the app to better understand and gauge interests in fitness and exercise — and design and/or purchase Facebook advertisements accordingly.

The Lessons Marketers, Including Web Design and Hosting Services, Can Learn

Internet marketers, including SEO web design services and professional web design services, can learn a thing or two from Zuckerberg and his decisions to acquire Moves (and the other small companies mentioned). What exactly can they learn? First and foremost, Zuckerberg demonstrates the absolute necessity of staying current and relevant. Consumers’ interests, search engine algorithms, and platforms are all very dynamic. You will have to make changes to keep up — and being one step ahead (or taking some chances) probably won’t hurt, either.

There is opportunity in the most unlikely places. Social media marketing firms would be wise to take a page out of Zuckerberg’s book, and do whatever they can to appeal to consumers and understand all of their interests. Helpful info also found here.