If you are trying to figure out how to promote your business, you don’t need to look any further than search engine optimization. SEO is a marketing strategy that aims at increasing your search engine rankings through several methods, including keyword search, social media marketing, and website design.
In recent years, website design has been a major focus of many SEO marketing agencies. Marketing companies often make sure that clients have the right tools and links embedded into the framework of a site to maximize traffic.
One of the ways to accomplish this is by having your site follow the latest trends in website design and hosting. You may not have heard about responsive design before, but it is something you will want to read up on. This is a platform that allows your site to translate across several different devices, from smartphones, to iPads, to all kinds of mobile devices.
Why does this matter?
In most cases, a user will only wait three seconds for a website to load before clicking the back button to look for another. If you do not have a mobile version of your site, it can take several seconds, or even minutes, to load on a smaller device, which can turn users off. In addition, a mobile-optimized website will display your text and graphics clearly, making it easier to pan and view.
Two more things SEO marketing companies make sure your site offers are social media links, and an interactive blog. Studies show that companies that blog have 424% more indexed pages than ones that don’t, and the reason for this is that customers want to be able to interact with a company, ask questions, and get answers. In addition, billions of people are connected to social media worldwide. If your page gives them a way to connect to your company via Facebook, Twitter, or other social media sites, you will likely increase your business’s exposure.
With the help of an expert SEO company, you could be on your way to raising your search rankings, and keep your company competitive. Find out more about this topic here.