Did you know that around 93% of all web users begin their online journeys with search engines? What makes this statistic particularly remarkable is the fact that search engines continue to dominate the Web despite the popularity of social media sites and even basic email. Even though short cuts, bookmarks, and address bars make it easy to circumvent search engines to access our favorite sites, approximately 400 million people used Google during 2012.
The reason that search engines remain dominant can be attributed to the fact that most web users go online to access information. When it comes to internet searches more than half involve the researching of goods and services. Of course, internet marketers recognize this, which has led to the gradual development of a variety of inbound marketing strategies.
Continue Reading No Comments